@blackbirdkhai

5. “High quality content and access to an influencers large, dedicated audience comes at a price. For many influencers, creating content is their full time job. And they’ve worked for years perfecting their craft and building a following.”

-Influencer Marketing Hub.

@blackbirdkhai

We are specialists. Pay us.

@blackbirdkhai

3. Creation expenses. That backdrop, that outfit, that lighting, it all costs money. And to keep the viewer experience fresh, new stuff is often required.

@blackbirdkhai

1. The influencers receive the product to advertise the product anyways

@blackbirdkhai

Thread on why a product exchange is not a substantial equivalent to a post advertisement:

@blackbirdkhai

2. You wouldn’t pay a billboard company in lipgloss to advertise lipgloss. That billboard company isn’t doing advertisement to get lipgloss, they’re doing advertisement to get money. Same goes for influencers. 🙂

@blackbirdkhai

Include Influencers in your advertising budget.

Pay Your Influencers. Period.

@blackbirdkhai

How are you a whole brand with no budget for influencers? You pay to advertise anywhere else. Why do you come to me, a person who’s livelihood is content creation and marketing, and expect to receive free advertisement?

@blackbirdkhai

Why are you even approaching me with no budget?