@blackbirdkhai

5. “High quality content and access to an influencers large, dedicated audience comes at a price. For many influencers, creating content is their full time job. And they’ve worked for years perfecting their craft and building a following.”

-Influencer Marketing Hub.

@blackbirdkhai

4. A brand will continue to benefit from the ad via sales making hundreds, if not thousands. But once the influencer received the product thats the end of the benefits for them. So brand continues to profit off the ad while the influencers got 0 dollars... but hey nice gift 🙃

@blackbirdkhai

3. Creation expenses. That backdrop, that outfit, that lighting, it all costs money. And to keep the viewer experience fresh, new stuff is often required.

@blackbirdkhai

1. The influencers receive the product to advertise the product anyways

@blackbirdkhai

Thread on why a product exchange is not a substantial equivalent to a post advertisement:

@blackbirdkhai

2. You wouldn’t pay a billboard company in lipgloss to advertise lipgloss. That billboard company isn’t doing advertisement to get lipgloss, they’re doing advertisement to get money. Same goes for influencers. 🙂

@blackbirdkhai

Include Influencers in your advertising budget.

Pay Your Influencers. Period.

@blackbirdkhai

How are you a whole brand with no budget for influencers? You pay to advertise anywhere else. Why do you come to me, a person who’s livelihood is content creation and marketing, and expect to receive free advertisement?

@blackbirdkhai

Why are you even approaching me with no budget?