Building a community is a longer term marketing strategy than just pushing sales.
Relationship building and growing a community leads to a more loyal audience that will not only drive sales but create loyalty to your brand.
@cgritmon A3: The market is too saturated, and competition too fierce, to rely on sales alone. People buy things that do the job, yes, but they KEEP buying what they like. Building community through brand, customer service, and innovation builds that likeability & loyalty #ChatAboutBrand
A3 By building a community, you're turning your audience into advocates for your brand, instead of just clients
They feel included and that they're important to you, and more than just a sale
And you'll have a loyal support base when times are tough